About the course
A training program that aims to provide participants with a comprehensive understanding of the fundamentals and advanced strategies in digital marketing and online commerce. The program covers a wide range of topics, including website development and management, digital advertising and promotion strategies, data analytics and performance optimization, as well as exploring future trends in e-commerce. All of these elements are presented through theoretical lectures and case study analyses, providing participants with the tools necessary to succeed in digital markets.
General objective:
Empowering participants to understand and apply e-marketing and e-commerce strategies efficiently, by providing them with the theoretical and practical knowledge to create and manage effective online marketing campaigns, analyze data to make informed decisions, and improve customer experience and loyalty to enhance growth and profitability in digital business environments.
Detailed objectives:
- Introducing participants to the basics of e-marketing, such as marketing models and frameworks.
- Understand the key differences between digital and traditional marketing and their impact on business strategies.
- Develop the ability to formulate and implement e-marketing plans that align with business objectives.
- Gain analytical skills to understand the SWOT (Strengths, Weaknesses, Opportunities, Threats) of e-business.
- Learn how to choose and use the right e-commerce platforms for different types of businesses.
- Gain user experience design skills to improve engagement and satisfaction on websites.
- Understand the basic security aspects of protecting transactions and data on websites.
- Learn how to create engaging and impactful web content that boosts SEO and attracts visitors.
- Develop effective content management strategies that support overall marketing objectives.
- Gain skills in using digital advertising such as Google Ads and Facebook Ads to increase reach.
- Understand how to analyze the performance of advertising campaigns and use data to improve strategies.
- Learn affiliate marketing strategies and how to integrate them into your overall marketing plans.
- Develop the ability to work with influencers and understand their role in promoting the brand.
- Use modern data analysis tools to collect and analyze digital information.
- Apply key analytics metrics to measure performance effectiveness and ROI.
- Improve conversion rates with CRO strategies and A/B testing.
- Developing techniques to retain customers and increase their loyalty through retention programs.
- Explore new trends such as augmented reality marketing and social commerce.
- Analyze global market opportunities and develop strategies for international expansion.
What will you learn?
- Master the basics of digital marketing, including understanding the differences between digital and traditional marketing.
- Develop skills in formulating and implementing digital marketing plans, with a special focus on goal setting.
- And strategy planning.
- Gain the ability to use e-commerce platforms and evaluate the most appropriate ones for different types of businesses.
- Understand and apply the fundamentals of user interface design to improve customer experience on websites.
- Learn how to manage and secure e-commerce environments to protect customer data and transactions.
- Develop effective strategies for creating and managing digital content, with a focus on search engine optimization (SEO).
- Gain skills in digital advertising, including creating and analyzing Google Ads and Facebook Ads campaigns.
- Understand and apply affiliate marketing and collaborate with influencers to increase reach and sales.
- Use analytics tools like Google Analytics to collect and analyze visitor data and behavior.
- Measure and analyze key metrics to evaluate e-commerce performance and the effectiveness of marketing campaigns.
- Improve conversion rates through purchasing process and user experience optimization strategies.
- Boost customer retention and build loyalty through customized programs and continuous value delivery.
- Explore new trends in digital marketing and e-commerce such as augmented reality and visual content marketing.
- Apply knowledge in a practical project to develop a complete marketing and business plan, with a focus on innovation.
- And strategic thinking.
- Ability to present and explain strategies and results to marketing teams and stakeholders.
- Preparing for international expansion and understanding global markets and the challenges associated with cross-border trade.
- Planning for continued learning and personal development in the fields of digital marketing and e-commerce.